Philip DeBerard Donates Digital Billboard Space to Non-Profits

Treasure Coast non-profit organizations are getting their message out in a new way, thanks to the new type of donation -- advertising space on the new digital billboard at Monterey Road and Kanner Highway in Stuart.

Local attorney Philip DeBerard contracted with Lamar Outdoor in 2008 to be one of the first advertisers on the digital billboard when it went up last year. Knowing how difficult budget cuts have been for local non-profit organizations, DeBerard decided to partner with them, donating some of his space so they could share their message with the public at no cost.

DeBerard donates more than 12,000 six-second ad views a month for two non-profit organizations, changing non-profits each month. Since the board was constructed in November 2009, the Treasure Coast Red Cross, United Way, and Food for Families have been able to have their message on the sign for free. United for Families and Helping People Succeed will preview in February. The billboard also will be available for law enforcement use in case of an Amber Alert.